For remodelers, digital photography has less to do with cameras and more to do with communication. Using a digital camera and the Internet, issues that used to take days or weeks to resolve with meetings and site visits can now be handled in minutes.
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One of the great benefits of the Internet for new home builders and the real estate industry is its ability to show prospective buyers a complete picture of both new and existing homes in great detail. Users who can walk through a “virtual house” and view almost all of its rooms are increasingly...
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New technology affects companies of all sizes, although in different ways. For example, a small practitioner can probably get away with a Web site that is little more than an electronic business card, displaying a logo and providing basic contact information.
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The 10 judges of The Nationals gave close scrutiny to the 36 Web site entries from communities and another 21 corporate sites from builders. We viewed the sites from the perspective of a prospective customer gaining a first impression and from the viewpoint of a builder wanting to connect with its...
Marketing: it's everything a business does that touches prospects and clients. It should be the heart of your business, from which all operational and management plans flow. So why do so many small-business owners fail to market or to develop marketing plans?
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On the one hand, e-mail is the No.1 Internet application. On the other, e-mail can cause more problems than it solves.
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Internet advertisers want to bombard you with pop-up ads. Hackers might need to “borrow” your computer to mount an attack on another server. Or they might be “phishing” for credit card numbers. Or not. A good percentage of Internet mischief is nothing more than kids somewhere testing their...
If you're running a successful remodeling company, chances are you've developed a scheduling system that helps you keep your jobs on track. It may be as simple as a Xeroxed calendar or a dry-erase board. So if it's working, why should you consider computer scheduling?
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Anyone with an Internet connection can log on and see for themselves the customer service record of most remodelers. And there's nothing wrong with that. But what happens when the remodeler needs protection from the homeowner?
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Higher-end 'home technology' projects demand over-the-top installations that can cost as much as a starter home. But what about your average homeowner who just wants to share the Internet with a couple of computers, or wants a little more control of their lighting so they don't have to walk into a...